GetWinkz mobile app - branding and icon development

GetWinkz is a mobile app that enables service providers to intuitively stay in touch with their customers. Through a simple QR code, customers can access their favorite service provider's profile and follow them. I was tasked with creating the original branding of Winkz as a whole, which features the names GetWinkz and GiveWinkz respectively. The main focus of the brand is the central wink, which represents the appreciation a user can show towards a business or individual. The idea was to create a unifying, global-level symbol representing the connectivity of the app.